9Now is a video on demand , catch-up TV service run by the Nine Network . The service became available on 27 January 2016, replacing Nine’s previous service 9Jumpin. 9Now also offers live streaming of Channel Nine / Southern Cross Nine , 9Gem , 9GB! And 9Life , as well as live via 9news.com.au . [1] [2]

Coincidently, 9Now served as a major challenge by the regional television network WIN Television , which even resulted in affiliation swaps for Nine and competitor Network by July 2016.


2010-2013: FIXPlay

On 12 April 2010, as a part of its online entertainment brand TheFIX , the Ninemsn Company released FIXPlay , an online video on demand catch-up TV service for the Nine Network, incorporating locally produced programs from Nine and GO! Along with back-catalog content from local and international distributors. [3] [4] FIXPlay became the second catch-up TV service released by a commercial Australian network, the first being PLUS7 from Yahoo7 and the Seven Network .

2012-2013: Jump-in  Get more information in French …

On 26 July 2012, Nine released Jump-in , a summer social games app on iPhone and iPad for its coverage of the 2012 Summer Olympic Games . The latest news, news and other highlights of the Olympic Games. [5]After its success throughout the Olympics, Jump-in was commercially launched on February 4, 2013 as an interactive television app that allowed viewers a behind the scenes Appear on-screen), and entering competitions. [6]

2013-2016: 9Jumpin

9Jumpin logo

On 8 November 2013, FIXPlay was merged into Jump-in, later renamed to 9Jumpin in May 2014, integrating catch-up TV with interactive social media. [7] The app’s original interactive TV features were embedded into its new website, while new catch-up was available on mobile devices. The 9Jumpin website was closed on 28 January 2016, one day after the silent launch of 9Now.

2016-present: 9Now

In October 2015, with the upcoming launch of 9Life and relaunch of 9HD and looming network-wide rebrand, Nine announced that 9Jumpin would be replaced with a new service called 9Now . Pete Wiltshire, Chief Revenue Officer of Nine Entertainment Co. , stated that “[9Jumpin] was not designed to be streaming product and it is not” Nine, 9Gem, 9Go! Nine, 9Gem, 9Go! And 9Life. [8] The Nine Network’s linear channels are the most popular channels on the Internet. [1] The Nine, with live streaming for the multichannels to launch on a later date. [9] [10] However, unlike competitors PLUS7 and TENplay , 9Now requires users to create a My9account before allowing access to catch-up content and live streaming. [2] Livestreams for 9Go !, 9Gem and 9Life were launched on 17 May 2016. Unlike competitors PLUS7 and TENplay , 9Now requires users to create a My9 account before allowing access to catch-up content and live streaming. [2] Livestreams for 9Go !, 9Gem and 9Life were launched on 17 May 2016. Unlike competitors PLUS7 and TENplay , 9Now requires users to create a My9 account before allowing access to catch-up content and live streaming. [2] Livestreams for 9Go !, 9Gem and 9Life were launched on 17 May 2016.

This service coincidentally became the starting point in Australian television’s major change since regional aggregation from the late 80’s to the early 90’s. The launch of 9Now prompted WIN Television , a regional affiliate of Nine Network, to sue Nine Entertainment Co. in February 2016 for allegedly breaching its program supply agreement by streaming its programming online nationally, To Nine Network’s programming for the affiliate agreement. [11] [12] Justice Hammerschlag of the NSW Supreme Court dismissed the case on 28 April 2016, ruling that the affiliation agreement only applied to terrestrial television, and that ” And Southern Cross Austereo . [15] And Southern Cross Austereo . [15]

See also

  • Television in Australia portal
  • Internet television in Australia


  1. ^ Jump up to:b Reilly, Claire (October 29, 2015). “Nine Network to live stream all channels and revamp HD” . CNET . Retrieved January 27, 2016 .
  2. ^ Jump up to:b Knox, David (January 28, 2016). “9Now ready for Live streaming” . TV Tonight . Retrieved 28 January 2016 .
  3. Jump up^ “NINEMSN LAUNCHES FIXPlay” . MI9. 12 April 2010. Archived from the original on 5 May 2012 . Retrieved January 27, 2016 .
  4. Jump up^ Knox, David (April 12, 2010). “Nine launches FIXPlay, video catch-up” . TV Tonight . Retrieved January 27, 2016 .
  5. Jump up^ “Jump-in to London 2012 Olympics” . MI9. 26 July 2012. Archived from the original on 30 July 2012 . Retrieved January 27, 2016 .
  6. Jump up^ “Mi9 announces full commercial Launch of Jump-in” . MI9. 4 February 2013. Archived from the original on 10 April 2013 . Retrieved January 27, 2016 .
  7. Jump up^ “State-of-the-art app for Origin viewers – 9jumpin to stage first ever” Tweet of Origin “battle” . MI9. 27 May 2014. Archived from the original on 23 June 2014 . Retrieved January 27, 2016 .
  8. Jump up^ Mason, Max (October 29, 2015). “Nine to launch new lifestyle channel 9Life and stream all channels 24/7” . Sydney Morning Herald . Retrieved 24 February 2016 .
  9. Jump up^ “Nine begins roll-out of catch-up and streaming service 9Now and registration system My9” . mUmBRELLA. 27 January 2016 . Retrieved January 29, 2016 .
  10. Jump up^ “Nine catch-up site 9Now quietly launches” . MediaWeek. 28 January 2016 . Retrieved January 29, 2016 .
  11. Jump up^ Mason, Max (February 10, 2016). “Bruce Gordon’s WIN takes Nine to short over streaming” . Sydney Morning Herald . Retrieved 29 April 2016 .
  12. Jump up^ Christensen, Nic (February 10, 2016). “WIN takes 9Now in regional areas” . MUmBRELLA . Retrieved 29 April 2016 .
  13. Jump up^ McDonald, Philippa (April 28, 2016). “Regional broadcaster WIN loses bid to stop Channel Nine streaming programs” . Australian Broadcasting Corporation . Retrieved 29 April 2016 .
  14. Jump up^ Knot, David (April 28, 2016). “Nine victory in 9NOW streaming lawsuit filed by WIN TV” . MUmBRELLA . Retrieved 29 April 2016 .
  15. Jump up^ White, Dominic (April 29, 2016). “Nine and Southern Cross in multi-year affiliation deal” . Sydney Morning Herald . Retrieved 29 April 2016 .

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