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ALTBalaji

ALTBalaji is a subscription based video on demand platform qui is a Wholly Owned subsidiary of Balaji Telefilms Ltd. [1] [2] [3] Launched on 16th April, 2017, ALTBalaji is the Group’s foray into the digital entertainment to create original , premium, and tailor-made content for Indians across the globe . [4] [5]

Platforms

ALTBalaji is available across 32 different interfaces for its viewers. [6] Marrying technology with gripping storytelling, ALTBalaji est disponible mobile and tablet devices ( Apple phone , Apple iPad , Android phone , Android tablet), Web Browser (Desktop Browser), Android TV , and Windows ( Windows PC , Windows Mobile , Windows tablet). [7] [8] [9] [10]

ALTBalaji is the largest company in India . [11] ALTBalaji encompasses stories ranging from drama , comedy , and romance , to thriller , crime , and mystery , ensuring there is something for every viewer with a distinguished choice of entertainment . [12]

Original Shows

The app will showcase more than 250 hours of original content with a new show every month, with 32 new shows lined up in the first year, featuring India’s award winning actors & directors. [13] The vast content bank also includes 100+ hours of kids’ experiences in Tamil , Punjabi , Bengali , Gujarati , and many more languages. [14] [15] [16] [17] [18]

title Kind Premiere Seasons Episodes Per episode Save Ref (s)
Romil and Jugal Romance , Drama 2017 1 season 10 27 min. Hindi [19] [20]
Dev DD Drama 2017 1 season 11 27 min. Hindi [19] [21]
Karrle Tu Bhi Mohobbat Drama 2017 1 season 11 21 min. Hindi [22] [19] [23]
Bewafaa sii Wafaa Drama 2017 1 season 27 min. Hindi [19] [24]
Boygiri Comedy 2017 1 season 10 27 min. Hindi [19]
THE TEST CASE Drama 2017 1 Season 1 41 min. Hindi [25]
DING DONG BELL LOL Comedy 2017 1 season 3 min. Silent [26]
Nursery Rhymes infotainment 2017 1 season 1 min. English [27]
Happy Lucky KI katti batti Drama 2017 1 season 3 min. English and Hindi [27]
MOE DOE Comedy 2017 1 season 3 min. Hindi [27]

Movies

The biggest Bollywood hits with details of release year, duration, star cast, language, and genre are available on the platform. John Abraham , Sunny Leone , Akshay Kumar , Imran Khan , Sonakshi Sinha , Emraan Hashmi , Huma Qureshi , Ranveer Singh , Ajay Devgan , Vivek Oberoi , Tusshar Kapoor , Varun Dhawan and many more stars in feature movies available on the platform. [28] [29]

Kids

ALTBalaji HAS year original collection of entertainment shows DING DONG BELL Such As LOL, Happy Lucky KI katti batti, MOEDOE – The Frenemies and Nursery Rhymes. ALTBalaji aussi HAS Acquired Shows Such As Little Krishna , Mademoiselle Zazie , Shuriken School and a lot more at one convenient destination. [30]

See also

  • Video on demand
  • Hotstar
  • Sony LIV
  • Over-the-top happy (OTT)

References

  1. Jump up^ Paul, Binu (14 August 2015). “TV serials & movie producer Balaji Telefilms launches online platform with original digital content” . VCCircle . Retrieved 12 May 2017 .
  2. Jump up^ “ALT Digital Media Entertainment Ltd. – Balaji Telefilms Ltd.” . Balaji Telefilms . Retrieved 12 May2017 .
  3. Jump up^ Paul, Binu (13 August 2015). “Balaji Telefilms Launches ALTBalaji Mobile App” . CNN-News18 . Retrieved 12 May 2017 .
  4. Jump up^ Jha, Lata (April 14, 2017). “Balaji launches online streaming platform ALTBalaji” . Mint (newspaper) . Retrieved 12 May 2017 .
  5. Jump up^ “लाजीाटेलीफ लिम्म कएप एप ‘ALT लाजीाजी’ कलॉ लॉन्प पर नजर इंडस ट्ट्री कतम मास तितारे” . ABP Live (in Hindi) . Retrieved 12 May 2017 .
  6. Jump up^ “ALTBalaji eyeing 4-5 mn subscribers in 3-4 yrs; to create content for children” . Moneycontrol.com . 14 August 2015 . Retrieved 12 May 2017 .
  7. Jump up^ “Balaji Telefilms selects Xstream and Diagnal to power ALT Balaji on multiple devices” . Best Media Info . Retrieved 12 May 2017 .
  8. Jump up^ “ALTBalaji Introduces its Windows 10 Universal Application” . DIGITAL TERMINAL . Retrieved 12 May 2017 .
  9. Jump up^ “ALTBalaji rolls out its Windows Universal App to 400 million global Windows 10 users” . Mobility India . Retrieved 12 May 2017 .
  10. Jump up^ “Connect to ALTBalaji using your favourie devices” . Retrieved 12 May 2017 .
  11. Jump up^ “Nachiket Pantvaidya see” . IMPACT magazine . Retrieved 12 May 2017 .
  12. Jump up^ “Ekta Kapoor on ALTBalaji: ‘Our target group is the big world between Narcos and Naagin ‘ ” . Firstpost . 14 August 2015 . Retrieved 12 May 2017 .
  13. Jump up^ Jha, Lata (April 14, 2017). “Balaji launches online streaming platform ALTBalaji” . Mint (newspaper) . Retrieved 12 May 2017 .
  14. Jump up^ Malvania, Urvi (2017-03-04). “Balaji’s ALT to launch with eight new shows” . Business Standard . Retrieved 2017-04-24 .
  15. Jump up^ K, Brindaalakshmi (2017-02-22). “Balaji Telefilms releases its video on demand app, ALT Balaji” . MediaNama . Retrieved 2017-04-24 .
  16. Jump up^ Sharma, Raj (April 14, 2017). “Ekta Kapoor Launches App” ALTBalaji “with 5 New Web Series” . The Indian Tribune . Retrieved 12 May 2017 .
  17. Jump up^ Madhok, Diksha (3 August 2015). “Ekta Kapoor’s Alt Balaji: The future of Indian television between Naagin and Narcos – Quartz” . Quartz . Retrieved 12 May 2017 .
  18. Jump up^ Malik, Tanya (15 August 2015). “Ekta Kapoor launches Alt Balaji Application, promised content for everyone” . Woman’s Era . Retrieved 12 May 2017 .
  19. ^ Jump up to:a b c d e “Ekta Kapoor launches” ALT Balaji app, to premiere 5 web series today ” . United News of India . 16 August 2015 . Retrieved 12 May 2017 .
  20. Jump up^ “Manraj Singh of Romil and Jugal: Cutting off my hair at 19 was a shock for my mom” . Hindustan Times . Retrieved 12 May 2017 .
  21. Jump up^ “Dev DD: ALTBalaji’s ‘female Devdas’ likes sex, booze. But is the character truly progressive?” . Firstpost . Retrieved 12 May 2017 .
  22. Jump up^ “Ekta Kapoor heading digital, launched ‘ALT Balaji Application’ in Delhi . Timesofindia . Retrieved 12 May 2017 .
  23. Jump up^ “Sakshi Tanwar Talks About Co-Star Ram Kapoor And Web Series Karrle Tu Bhi Mohabbat” . CNN-News18 . Retrieved 12 May 2017 .
  24. Jump up^ “WATCH: ALTBalaji’s new web series Bewafaa Sii Wafaa explores the possibility of love after marriage” . The Times of India . Retrieved 12 May 2017 .
  25. Jump up^ Banan, Aastha (6 May 2017). “‘The Test Case’ on AltBalaji is worth watching” . Mint (newspaper) . Retrieved 12 May 2017 .
  26. Jump up^ “ALT BALAJI UNVEILS ITS PROGRAMMING” . NexTV News . Retrieved 12 May 2017 .
  27. ^ Jump up to:a b c “Balaji Telefilms plans to invest Rs 400 Cr in OTT, eyes break-even with 4 mn subs in 3.5 years”. TelevisionPost . Retrieved 12 May 2017 .
  28. Jump up^ Banan, Aastha (30 August 2015). “Mid-day interview: Ekta Kapoor speaks up on moving beyond daily soaps and foraying into digital content” . Mid Day . Retrieved 12 May 2017 .
  29. Jump up^ Watch Movies Online on ALTBalaji . Retrieved 12 May 2017 .
  30. Jump up^ K, Brindaalakshmi (2017-02-22). “Balaji Telefilms releases its video on demand app, ALT Balaji” . MediaNama . Retrieved 2017-04-24 .

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