Raising the Bar is an American reality web series which premiered March 4, 2013.  The series revolves around a six teams of three people each who must create the best handmade bar which serves at least one shot of George Dickel whiskey, while at The American Royal World Series of BBQ . 
- Jump up^ Perilli, Raubi (9 Mar 2013). “Do not miss the Gasparilla Music Festival Side Show: George Dickel” Raising the Bar ” ” . Diveintotampabay.com . Retrieved 20 March 2013 .
- Jump up^ Korkidis, Justin (Oct 8, 2012). “Handmade Bars From George Dickel Tennessee Whiskey’s” Raising The Bar “Competition In Kansas City” . Diveintotampabay.com . Retrieved 20 March2013 .